Journey of learning.

A designer-entrepreneur with a track record of working with globally renowned brands including Burberry, Hugo Boss, Porsche, Ferrari, Movado, Zodiac, and Emporio Armani, among many others. In the role of creative lead, directed design teams to develop luxury timepieces and accessories. Holds a Master’s degree in Advanced Product Design from Umeå University, Sweden.

Spending years in Biel (Switzerland), in a workshop and learning the craft from watchmakers helped establish love for the product and respect for craftsmanship and quality of execution.

The Design Process

The design process functions as a roadmap—guiding teams with clarity and intention from concept to final product.

For me, positive energy and a collaborative atmosphere are essential. I value open dialogue, encourage diverse ideas, and challenge teams to refine their concepts until we’re collectively confident that the outcome represents our highest standard.

This process is rooted in the belief that successful products are not defined solely by innovative design. They emerge from collaboration, communication, alignment, and the willingness to think unconventionally and push boundaries.

Teaching

I have had the privilege to teach and mentor talented industrial design students at Montclair State University (New Jersey). Over the course of a semester the class provides hands on training, technique and constructive feedback to help finesse their skills and prepare them for a career in design.

Education

I received Bachelor Degree in Industrial Design from University of Applied Arts and Design (Serbia) and my Masters Degree in Advanced Product Design from Umea University (Sweden)

Skills

Adobe Creative Suite, Sketchbook Pro, Painter, Windows and Mac Environments, Solidworks, Keyshot, Sketching.